Associate Director (Digital Marketing Projects) @ London Business School
• Associate Director with 17 years of in-house and agency experience for global education and charity institutions, start-ups and FTSE100s, advising and implementing award-winning marketing communications strategies for London Business School, the British Council, the University of Westminster, the British Chamber of Commerce in Brazil, the London tech start up BaseKit, the Royal Bank of Scotland, ArcelorMittal, TSB Bank and Hays Recruitment.
• Eight years developing and teaching courses part-time as a digital marketing subject-matter expert / Lecturer at:
o London Business School (Mastering Digital Marketing, online executive education programme)
o Digital Marketing Institute (Professional Diploma in Digital Marketing)
o University of Westminster (MA in Marketing Communications)
o BPP Business School (MA in International Marketing)
o Inseec Business School (MSc in Innovation & Digital Marketing and BA in Advertising)
• Line managed large teams of up to 14 staff members, and lectured to up to 365 students.
Areas of expertise:
Marketing and communications, branding, PR, digital marketing, digital strategy, B2B and B2C marketing, events, media relations, search engine optimisation (SEO), pay-per-click (PPC), display advertising, performance marketing, programmatic, social media, web analytics, marketing automation and CRM, email marketing, personalisation, A/B testing, optimisation / CRO, CX, UX, e-learning, online learning, EdTech.