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Dr Breno Nunes is currently Senior Lecturer in Sustainable Operations Management at Aston Business School, and the deputy-director of the research centre for Circular Economy and Advanced Sustainability. Outside Aston University. he is also Vice President of Education Research and Publications for The International Association for management of Technology. Breno’s research is widely cited and has already been published In peer-reviewed journals such as Technological Forecasting and Social Change, Journal of Cleaner Production Production Planning & Control Technology Analysis & Strategic Management Journal of Manufacturing Technology Management Benchmarking: An International Journal and Project mat iugvi ivnt Journal. My forthcoming took ‘Sustainable Operations Management Key practices and Cases’ hi be published by Routledge.