Mr. Martin is adventurous and entrepreneurial by nature, but when it comes to his work this is underpinned by solid commercial experience and academic achievement. He has a reputation as someone who gets things done, and who gets results.
His background includes a combination of consultancy and interim/permanent roles, the common ground being that I’m usually helping businesses by:
► Defining and executing their marketing strategy to deliver repeatable, sustainable success.
► Connecting them with the right customers at the right time to drive growth.
► Identifying opportunities to improve their operations, increasing efficiency and profitability.
► Identifying and responding to evolving buying patterns, cascading critical behaviours company-wide.
Whilst Marketing is at the heart of what Martin does, he has a much broader skill-set as he’s been fortunate to work in both SMEs and large corporate environments. This means although he’s able to take a “big picture” view of a business, he’s still good with the minutiae as well.
Over the years Martin has realized there are a handful of philosophies that consistently help him to achieve outstanding results:
► Just because something has always been done a certain way doesn’t necessarily mean it’s right.
► The best decisions usually stem from doing what’s right, not what’s easy.
► Understand what’s achievable and what isn’t, and recognise the difference.
► There is always a solution.
Martin is also someone who is happy to take-on challenges that would make other people run for the hills. He seems to have a knack for navigating around obstacles that have been blocking progress and find a way forward.