BBA Spring Course Descriptions

1. ENG 115

This course follows ENG 110 with a continued focus on engaging in the process of writing as well as identifying and outlining the elements of an effective document. Classroom discussions and assignments will home in on identifying the audience, choosing the appropriate document/medium for communicating, outlining key ideas, establishing tone and ensuring a professional presentation – regardless of whether the communications medium is electronic or traditional. Students will attend all classes to collaborate and participate in discussions and document development. Students will be expected, therefore, to read, research, discuss, and work cooperatively, as part of the writing process. Most importantly, students will be exposed to various document types, including: • Agendas and Minutes • Emails and letters: Simple cover letters (with and without attachments/enclosures) and in-depth cover letters that may include memo elements, etc. • Reports, Memos and Proposals: which apply some writing skills in classification/categorical, compare and contrast, cause and effect essay styles. • Executive Summaries, summarizing “blurbs” for web, and summarizing paragraphs. • Cover letters, Curriculum Vitae and brief Bios.

1. COM 100

COM 100, Communication Skills, emphasizes collaborative communication in a business environment for BBA1 students still developing basic communications skills. The main goal of this course is to broaden the students’ understanding of others’ various approaches to similar situations and their differing motivations toward similar results. Students will: • Understand communication leadership and its role in business management • Gain insight in different types of difficult behaviour, identify their warning signs and develop response skills. • Exercise skills in active listening, and verbal and non-verbal communication methods. Students will attend all classes to discuss course readings, collaborate on in-class role-playing exercises and develop presentations. Course objectives include growing the students’ critical reading, attentive listening, creative idea-generation, project implementation, responsibility-sharing and task-delegation skills. Students will be expected to read, research, discuss, and work cooperatively in this class. These skills enhance students’ communication leadership overall, providing a strong foundation for success in learning—whether in the classroom or the conference room.

2. BUS 109

Students will have the opportunity to learn (L) specific skills, to practice (P) these skills, and/or be evaluated (E) on the EES outcomes in a variety of courses. The ESS include communication, numeracy, critical thinking & problem solving, information management, interpersonal and personal skills.

3. STA 110

The application of analytical methods is given in order to structure management problems. Topics include an introduction to probability, random variables, hypothesis testing and regression.

4. ECO 100

Economics is a fact we are experiencing every day, be it by buying food or negotiating our salary. Economics deals with the choice of the individual (microeconomics) or the society (macroeconomics) to best allocate scarce resources (Land, labour, capital, knowledge). In this course, we will learn the prevailing basic concepts of microeconomics and macroeconomics and critically review them. The practicability in giving answers to economic problems is a key topic of the course.

5. FIN 107

This course – together with Principles of Finance II -is designed to be an introductory course in corporate finance. Principles of Finance I and II analyze the three broad areas of financial decision problems faced by modern corporations, viz. the investment decision (capital budgeting), the financing decision (capital structure) and the payout decision. We will also study the fundamental principles of bond and stock valuation and risk return tradeoff. In the first course we concentrate on analysis of cash flow valuation and on capital budgeting.

6. BUS 245

For decades organisations in the public and private sectors have known that the ability to communicate with their target audiences is critical to their success. This communication used to be dominated by advertising but this is undergoing dramatic transformation, driven mainly by technological advances. An integrated approach to communications in marketing (IMC), using a host of different promotion-mix methods, including the fast-changing social media, is seen by organisations as the most viable way to inform, persuade and remind consumers in a clear, consistent and compelling way about their products and services in a global environment.

7. ECO 210

The course gives an introduction to basic concepts in international trade theory & policy, international finance, and open-economy macroeconomics. Today, most domestic economic activities are linked in some way to international economic activities. It is therefore of an utmost importance to understand how international trade and finance work and how they influence the domestic economy. We will concentrate on questions that arise by international trade and finance and examine what answers can be given by theories and policies of international economics. A focus will lie on a successful nation’s economic policy. Active participation of the students is a key factor. Lecturing involves student’s presentations, class discussions and teacher’s presentations. Discussions of current issues and problems form an integral part of the lessons. Students are required to do the assignments. Gaining a personal view is essential. Students are familiar with actual economic discussions and problems, especially of their native country.

8. MIS 220

The idea behind this module is to explore various different ways in which information technology relates to organizational objectives and goals in an organizational context, given the increasing inter-relationship between these two in today’s global world. The students will get a deeper knowledge about information systems and their impact on business processes. This course examines the fundamental principles associated with the strategic adoption, implementation, use and evaluation of information systems in organizations’. It discusses the significant managerial aspects of treating information as an organizational resource and its increasing impact on today’s organization. The course will involve lectures, readings, cases and discussions. The course consists of two primary components: business informatics – the study of the emerging technologies and knowledge management in the context of business organizations and enterprise applications. The course will examine the theoretical underpinnings of the competitive advantage of information systems, change management, information systems development process (the life cycle concept) and the practical and policy aspects of IS planning and IS strategies and ethical issues in information systems. Mastering the Microsoft Office Suite has become absolutely essential for anyone wishing to pursue a management career. Another focus is on the three main applications: MS Excel, MS Access, and MS PowerPoint, students will become knowledgeable with MS Access, MS Excel and MS PowerPoint.

9. FIN 220

This course – together with Principles of Finance I – is designed to be an introductory course in corporate finance. It analyses the three broad areas of financial decision problems faced by modern corporations, viz. the investment decision (capital budgeting), the financing decision (capital structure) and the payout decision.

10. MGT 217

Sales organizations today must deal with the tremendous changes in the external environment, from changing population demographics to global organizations, products and markets. More and more, businesses are globally oriented, buying from and/or selling to the global markets. New developments in communication and information technology are changing our everyday lives and our sales practices. Companies are being forced to become more market oriented. This course looks at the change for sales managers from being sales bosses to sales team leaders.

11. BUS 315

This module covers all the fundamentals of business within the context of globalization. The purpose of this course is to understand how firms can engage effectively in international trade and limiting the risks of investing abroad. It attempts to show the effects of globalization, trading blocs and the purposes of international institutions that are important for the firms engaging in international business.

12. FIN 340

By employing a case study approach focusing on complex problems, students gain a deeper understanding of corporate forecasting, capital budgeting, cost of capital analysis, and the financing of capital investments. The impact of financial decisions on strategic investment completes the course.

The course combines a theoretical approach to the understanding of finance with examples of how this theoretical knowledge is applied in practical situations. Through such key concepts as costs of capital, term structure of interest rates, capital budgeting, optimal capital structure, and maximization of shareholder value, students learn the analytical techniques necessary to make rational financial decisions.

13. MKT 330

Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification, evaluation of alternatives, and developing recommendations. The course focuses on various marketing strategies, including segmentation, targeting, positioning, and marketing mix (product, price, place and promotion) strategies and explores how those strategies contribute to the company’s competitive advantage in the marketplace. The curriculum provides students with managerial guides on the management of the marketing function.

14. FIN 320

This course presents advanced concepts of financial management. It examines the principles, techniques, and uses of accounting in the planning and control of business organizations from a management perspective. Financial planning and budgeting courses typically cover two primary topics; (1) cost analysis and (2) decision making and control. The first part will be considered as a preparation for the second which is the most important for future manager/executives. Main topics covered are: the budgetary process and related performance evaluation techniques, cost-volume-profit relationship, product costing methods, Activity Based Costing (ABC) and main performance evaluation tools. Related theory and application will also be reviewed.

15. MGT 330

This course focuses on the strategy process and the importance of properly developing the corporate culture needed to cope with today’s rate of change.

BBA Fall Course Descriptions

1. ACT 102

This course helps students learn the basics of accounting by providing a solid presentation of the root of the principles course, the accounting cycle. Accounting helps students build a foundation upon which they’ll continue to learn and grow in their study. Students who take this course will know where the numbers come from and how to find the information, they need to make important decisions.

2. MKT 103

Marketing is much more than just an isolated business function – it is a philosophy that guides the entire organization. The marketing department cannot create customer value and build profitable customer relationship by itself. This is a companywide undertaking that involves broad decisions about who the company wants as its customers, which needs to satisfy, what products and service to offer, what price to set, what communication to send and what partnership to develop.

3. MGT 101

The term management covers a lot of ground. It ranges from under-standing entire industries, to making and implementing decision, to operating a business in foreign countries. The objectives of this course are to master the vocabulary of management and to apply management concepts.

4. MIS 102

The idea behind this module is to explore various different ways in which information technology relates to organizational objectives and goals in an organizational context, given the increasing inter-relationship between these two in today’s global world. The students will get a basic knowledge about information systems and their impact on business processes.

5. MAT 100

The objective of this course is to provide an understanding of the key techniques required for using data to make management decisions. This course focuses on the development of understanding of basic concepts and principles of mathematics used in the area of business and economics. The course emphasizes managerial applications of mathematical tools in areas such as operations management, research methodology, accounting, marketing, and finance

6. MGT 105

Most of the projects that we come across these days in the real world involve collaborative tasks from different locations. Therefore, learning how to manage projects in this manner will make you confident. Project Management program will equip graduates with skills to analyze competing demands for scope, schedule, cost, risk, and quality.

7. FIN 207

This course helps students learn the basics of accounting by providing a solid presentation of the root of the principles course, the accounting cycle. Accounting helps students build a foundation upon which they’ll continue to learn and grow in their study. Students who take this course will know where the numbers come from and how to find the information, they need to make important decisions.

8. MGT 209

Human Resource Management: International perspectives, offers a detailed picture of how successful companies manage human resource in order to compete efficiently in a dynamic, global environment. Because organizations differ from each other in so many ways – including their locations, competitive strategies, products

9. ACT 200

Any organization that deals with money or money’s worth needs to record every transaction that it enters into.

The courses in this product give a complete understanding, right from scratch to preparation and analysis of financial statements. The product is supplemented with a number of interactive exercises, in accordance with the ‘learn by doing’ approach.

10. FIN 201

• The venture capital and private equity industry, having expanded significantly over the past two decades, plays an increasingly important role in shaping our economy.
• Yet private equity organizations often operate with little public visibility.
• This course seeks to understand how these organizations work, why they take the forms that they do, and where crucial problems and opportunities for innovation exist.

11. FIN 310

The course objective is to understand the basic principles of Finance. Most of the topics in this course are relevant to day-to-day life as well as for financial managers. Among other things, this course will help you to make better decisions on your own financial matters, to understand the basic principles of how corporations make financial decisions, familiarize you with how capital markets work, and give you a good foundation for the more advanced courses in finance.

12. MIS 320

This course covers emerging online technologies and trends and their influence on the electronic commerce marketplace. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The course will involve lectures, readings, cases and discussions. The course consists of two primary components: business informatics (technology) – the study of the emerging technologies and electronic commerce management in the context of business organizations and development informatics

13. MKT 315

This course focuses on the scope and effects of integrated marketing efforts in conjunction to other functional areas of the organization. Global perspective is kept in view to provide a knowledge base on marketing competitiveness, along with the tools and techniques for creating synergy of integrated marketing efforts and marketing strategy implementation and control.

14. MGT 320

Total quality management (TQM) is a management approach to long-term success through customer satisfaction. Training courses in TQM will teach how to use a combination of strategy, data, and effective communication to integrate quality into all aspects in an organization.

Year 1
This introduces the study of essential business topics.
Students start to develop business and project skills along with the introduction of key theoretical frameworks. A grand total of 17 modules will be taught during the first year, including a module in English to prepare students for the level of communication expected in Higher Education. Our world-class programme also includes a business law module to make sure our students are proficient in navigating their way around legal frameworks.

Year 2
This introduces the study of advanced business topics.
The second year Builds upon the knowledge and frameworks introduced in year 1 with other introductory modules. An emphasis on research is integrated throughout this year to form a basis for the thesis required in the third year. Our students will be able to possess specialist knowledge about advanced business theories and frameworks.

Year 3
This year Builds upon the knowledge gained in Year 2 and prepares students for the thesis.
During the final year, students are introduced to very advanced theories and frameworks to prepare them to be the most efficient workers within a firm or their own company. Modules such as Negotiation skills and Strategic leadership will make sure that they are self-sufficient to tackle the harshest professional environments. Our students will also be required to produce a thesis to demonstrate that they have fully absorbed all the knowledge provided during their time here at Swiss Business school

• Filled out application form
• Copy of high school diploma (Grade 12)
• Copy of high school transcript (grade sheet)
• Proof of English Skills (TOEFL, IELTS, Cambridge, other) unless previous education was conducted in English (otherwise SBS Swiss Business School admissions exam required!)
• Front-facing photograph, high quality in jpg/png/gif format
• Motivation letter

Notes

• IB (International Baccalaureate):   Minimum 28 total points
• SAT:   SAT scores minimum 1200 total points
• GED: Minimum total score 2250

• three passes at GCE A level and a pass at grade C or above in GCSE English Language or Use of English.

• five passes at GCSE grade C or above, including English Language
• Students must provide an English certificate such as IELTS –  Minimum  6.0, TOEFL –  Minimum 90 or Cambridge advanced certificate.