Can online university courses offer the same value as traditional teaching methods?

With the effects of covid-19, nearly all universities switched to an online model of teaching. With the impact of the pandemic still lingering- the content of this article is likely to be relevant for the near future or indefinitely. Universities and industries constitute two basic components of society and respectively take up the responsibility for social development (Powell, Tindal, & Millwood, 2008). Traditionally, students were expected to come to face-to-face sessions with their professors, but that has recently transitioned over to an exclusively online method.  Research has been done in the past to study the efficacy of online forms of teaching. Most students in the past have complained about the faculty not being proficient enough in dealing with the technology. (Mujtaba, B., 2005). Furthermore, the teacher-student interaction has consistently been at a loss throughout this new implementation.

This has been the attitude towards the online delivery of lectures in the past.

Fast forward to 2021; there have been strides made in technology to better facilitate the new delivery of higher education. The introduction of high speed 5g and continually improving broadband have meant much better interactions between the university and its students. Even prior to covid 19, universities have invested in infrastructure to facilitate all their education online. This has meant developing sophisticated student portals, using software such as zoom to hold seminars and professor consultations and more.

Since the pandemic, students have found that they do not have to leave their homes to access a world-class education. Reducing geographical immobility ultimately. Our student satisfaction has improved even more as they’ve realized the loss of time that occurs during commuting.

At ATMS and S.B.S., we realize the ill effects discussed in this article and made sure that our rollout of services was unaffected. Student satisfaction is our focus, and we constantly update all practices to be in line with the best.

All of our graduates have experienced better employment, an increase in salary and more. Our M.B.A. is ranked in the top 50 In Europe, and students in the Middle East can now access that world-class education. If you look at linked , our graduates have all been able to access senior executive positions. We constantly update the curriculum and teaching methods to be the best in the industry.

Hence, we believe we provide the best B.B.A., M.B.A. and D.B.A. in the middle east.

Ashutosh Singh
Vice President
Al Tareeqah Management Studies


Masum, R. and Lodhi, M.S., 2015. impact of work-integrated learning on masters of business administration students: employers’ perspective. Global Management Journal for Academic & Corporate Studies5(1), p.48.


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